Case Study:
Enhancing User
Experience
and Migration

Scandal Water, a popular podcast, aimed to enhance its online presence and user experience while reducing operational costs.

The podcast had an existing website on WordPress.com but agreed to transfer it to a self-hosted WordPress platform.

It covers the problem, solution, and client feedback.

Problem

The Scandal Water Podcast’s website, hosted on WordPress.com, faced several challenges. The primary issue was the lack of a user-friendly interface, which made it difficult for visitors to navigate the site and engage with the content.

Additionally, the podcast team had to manually update the show notes for each episode using a drag-and-drop editor. This time-consuming process hindered their ability to focus on content creation.

Furthermore, the hosting costs on WordPress.com would become a huge expense, eating into the podcast’s budget and limiting its growth potential. These issues combined to create an online presence that was not reflective of the Scandal Water Podcast’s quality and professionalism.

Solution

To address these challenges, the podcast team migrated their website to a self-hosted WordPress platform and undertook a comprehensive redesign. They improved the website’s aesthetics and functionality, making it more visually appealing and easier to navigate.

A better workflow for show notes was created by implementing custom fields on the admin dashboard, eliminating the need for the cumbersome drag-and-drop process. Social media icons were integrated to enhance audience engagement and connectivity.

Moreover, migrating to a more cost-effective hosting solution drastically reduced the podcast’s hosting expenses, freeing up resources for other business areas.